Thursday, March 11, 2010

On Line: Levi's Vintage Clothing

We are so sorry to have kept you waiting. Although we've had the Levi's Vintage Collection for a few weeks now we've been late in making it available to those of you outside of Vancouver. 

You no longer have to wait to see what all of the fuss is about. It's online!

1947 501
Rigid Jeans: (Shrink to Fit)  
The general recommendation for rigid jeans is that you add two inches to each of your regular waist and leg measurements - your Levi's jeans will shrink-to-fit.
Remember not to alter the hem of your jeans until the shrinking process is complete, as they can shrink up to 10%.

1967 505
14 ounce sanforized denim 
These were the first pre-shrunk dry denim jeans made by the Levi's brand, the slimmer styling was in keeping with 1960s tastes. Zip-fly, classic 5 pocket design, with a copper waistband button and a two sided, big 'E' red tab. With Red selvage. 

The Capital "E" 
on the Red Tab of an authentic vintage pair of Levi's jenas is a good indicator that the jeans are over 30 years old. In 1936 the Red Tab device was place on the right back pocket of the overalls and had "LEVI'S" stitched on white capital letters, on one side only (it became double-sided in the 50's). The Red Tab device was also registered as a trademark at this time, with and without the lettering. In 1971 the Levi's brand changed the word mark to lower case so that today it reads "Levi's".

The selvage 
from 1873 to 1927 circa was plain white, but afterwards, and until 1983,  a red stitching started running through it. The now iconic "red selvage" was a clever method of identification introduced by their fabric supplier Cone Mills. It made sure that no other brand was given their super strong XX fabric by mistake, as it was made exclusively for Levi's. The XX denim used on the vintage Lev's 501 jeans stood for quality and durability.

**Shirts from the 1920's 1930's and 1940's are coming soon**

No comments: