Monday, November 9, 2009

Zeha-Berlin, a piece of GDR history.

The BBC has been featuring articles about the GDR over the past week in honour of the fall of the Berlin wall and the reunification of Germany 20 years ago today. We found this article about the products that survived not only the cold war, but the end of the cold war.

Zeha Berlin is one of those iconic East German brands. The entire article can be found here.

(Zeha partner Torsten Heine)

...the Zeha sport shoe, once proudly worn by East Germany's athletes.
Bearing the trademark Zeha double stripe, the new Italian-made version of the shoe is now the height of fashion - though no longer sold at Socialist prices.
"We started to research what happened to the brand. And we found out after the wall came down they had to close down because they lost their market. So the idea came up to give it a second chance," says Torsten Heine, one of the partners behind the resurrected Zeha business.
"We really tried hard to keep the product pretty authentic. We tried to make them look like the old shoes but give them the technical details and comfort of shoes nowadays."

Read an interview with Axel Menzler , the North American sales rep for Zeha Berlin and former East German, here.

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